Insight
It’s true that women bring a unique perspective to any table they sit at. However, more focus needs to be on the incredible skills and talents that got them there.
Idea
The work includes a series of sharable online content featuring stories of real women. Levi’s teams all over the world have localised the message in their respective markets and ignited local participation through social media, events, and a universal hashtag #IShapeMyWorld.
Impact
The use of the #IShapeMyWorld hashtag has resulted in global awareness and an outpouring of responses. Together, we are setting a behaviour change in motion to bring women everywhere full recognition deserved – no qualifiers, no exceptions.
AKQA is a design and innovation company that employs over 6,500 professionals across 20 countries. Named Digital Agency Global Network of the Year in Campaign’s 2023 Global Agency of the Year Awards, AKQA was also awarded the Cannes Lions Grand Prix for Digital Craft in 2023, and the Grand Prix for Design in 2021. In 2023, AKQA was recognised as a winner in Fast Company’s Innovation by Design Awards. AKQA also won Fast Company’s World Changing Ideas in 2021, and 2022 and led Gartner’s research into global marketing agencies in 2021.