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EDF - Generation Electric

EDF
15/05/2020
Production Company
Brighton, UK
21
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Brand
Agency / Creative
Production
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EDF is the UK’s largest producer of low carbon electricity. Their latest Generation Electric campaign seeks to raise brand awareness and educate consumers on their low-carbon electricity capabilities including electric cars, home charging and low carbon electricity tariffs. 

We collaborated with EDF's digital and creative agencies - Brilliant Noise and M&C Saatchi Accelerator - to film and produce all Pod Point home charging shots for EDF's latest Generation Electric TV ad. The spot sets out to show the brand's commitment to helping consumers with everything they need to be part of an electric future and to cement the organisation's green agenda.

The Generation Electric campaign has been shortlisted at the Drum Digital Advertising Awards 2020 in the Omnichannel category.


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We are the small BIG agency. We focus on making work that punches above its weight with small agency customer service. Our team come from big agencies and have experience in house at global broadcasters and social platforms. That means we understand audiences and it gives us a unique perspective in marketing. We are female-founded and ensure the audience we're talking to is represented in the team who make it. This is our superpower.

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