senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA

null - Diesel Living - The Condo T-Shirts

17/04/2020
59
Share
SIGN UP FOR OUR NEWSLETTER

Diesel, the Italian fashion brand, seems to have gone berserk with its pricing. The retailer has debuted a new line of t-shirts, with prices ranging from the the hundreds of thousands to as much as $5.5 million. But with each, the brand is also throwing in a new condo, for  "free."

This is all actually apart of a campaign for the company's new business venture: it's moving into the real estate world with a Diesel-branded condo building in Miami, Florida. 

The 143-apartment Diesel Wynwood development is a partnership with real estate company Bel-Invest, and= to promote the new homes, the company has employed yet another out-of-the-box strategy by asking people to buy "the most expensive t-shirts in the world."

The tees are decorated with floor plans of the apartments that buyers will "receive" with purchase, but a disclaimer in small print below spells the joke out for those who might take it a little too seriously. 

SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0