Grow - Jeangu Macrooy

NOT JUST ANOTHER CREATIVE PRODUCTION HOUSE

We are married to feature films, but we fell in love with advertising. And like in real life, we don’t want to choose between the husband or the lover. Therefore Smarthouse develops, produces and distributes crossover feature films and arthouse commercials.

ADVERTISING 

We believe in art in advertising in order to create advertising that resonates, triggers, or just simply makes you laugh. Why bother watching an ad if it’s bullshit? That’s why we aim to make esthetic and engaging stories that are worth your time.

INDIE FILMS

The feature films and docs we do are worth fighting for. There are already so many films out there, that we have to make a difference in the stories we bring to the world. Smarthouse films are crossover films that work internationally and are makers driven. Commercial arthouse! Cause if we would have to do another romcom, we’d rather do a commercial.

THE SMARTIES

We are a team of dedicated film fanatics, creative designers and seasoned producers. We feed the creative ambitions of our directors to develop and visualise their stories and goals, in both advertising and cinema. Smarthouse is founded by Danielle Guirguis.