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Samsung | Smart Suit

Samsung has carved out a reputation for being one of the most experimental tech giants, and now its innovative wares are spreading to Olympians.


The Korean giant has created Samsung SmartSuit, a piece of smart clothing that's able to provide Olympic short track speed skaters with insights into their training. Each SmartSuit has five sensors that deliver a real-time look at the athlete's body position back to the coach's smartphone. This will give the team new insights about their training and will help them to win the Olympic Gold in PyeongChang.

Riders: Sjinkie Knegt & Suzanne Schulting

Agency: Cheil

Creatives: Norman Groenewegen & Pepijn Spanjerberg

Director: Bob van de Gronde

D.O.P: Noel Schoolderman

2nd Camera: Arthur Neumeier

Focus Puller: Julia Cereijo

Producer: Aemilia van Lent

Editing: Johannes de Jong

Music: Marcus Gehring

Grading: Charlie Feld

Category: Consumer Electronics