Featuring Pep Guardiola, Sergio Agüero, Antoine Griezmann, Luis Suárez, Marco Reus, Eugénie Le Sommer, Dzsenifer Marozsán & Nikita Parris, “Be the Spark” is the latest Puma campaign which we produced in collaboration with La Fourmi & Partizan. Directed by Sharif Abdel Mawla, this project consisted of shooting across Barcelona, Dortmund, Manchester & Milan with multiple footballers, actors, locations, studios and complex set builds - all of which made it one of the most challenging & enjoyable campaigns yet and is one that will hopefully live long in the memory.
To fully emerge yourself in this one we advise finding a nice dark room, decent headphones and as big a screen as you can find… then simply sit back and enjoy!
A massive thank you to everyone involved in the project.
Credits: Puma / LaFourmi / Sharif Abdel Mawla / Daan Bukman / Partizan / Playmaker / Claudia Martins
Creative Agency: LaFourmi
Production Company: Partizan & Falca
Director: Sharif Abdel Mawla
Stylist: Claudia Martins
Category: Sports and Leisure