Jesper Ericstam’s latest, the first in a new campaign for The Royal Bank Of Scotland, reflects on how people choose to spend their money, and what is really important to them.
After a Sunday lunch with the family, a philosophical and canny gran is treated to one of the culinary delights of the Scottish Riviera by her doting grandson and his lovely (but completely freezing) girlfriend.
Bravely shot in Ayr in January, The Leith Agency’s excellent script is given the full Jesper treatment, and the result is authentic, human and utterly charming.
Director: Jesper Ericstam
Producer: Richard Martin
Producer: Scotland Pip Farnese
Agency: The Leith Agency
Creatives: Troy Farnworth and Phil Evans
Group Account Director: Richard Thompson
Agency Producer: Emma Hamilton
DOP: Sturla Grøvlen
Editor: Quin Williams @ Ten Three Editors
Post Production: Raised By Wolves
Grade: Vic Parker
Flame: Jon Hollis
Category: Banking, Finance