The Core Agency - Pour & Feed
Indoor plant frenzy is real and contagious. Our feeds are filled with tasteful pics of leafy living rooms. #crazyindoorplantpeople trade hot tips on secret groups to keep their Monsteras happy, healthy and grammable…
The benefits of indoor planting are undeniably plentiful - great for mental health, eco-friendly and aesthetically divine. But reaping these rewards can be a bloody frustrating process. With ‘Pour + Feed’, a ready-to-use fertiliser, Osmocote offers a simple solution for the green-gilled green-thumb. Photoplay / Playtime's comedy connoisseur Stef Smith steps in to direct this charming new spot, reminding us that plants have feelings too and they need that constant TLC.
We love telling stories.
Photoplay is a boutique production company. We are inspired by the limitless potential of storytelling in all its forms. We are a collective of both filmmakers and photographers creating content across all mediums - digital, television, live activations & events, publishing, advertising and art. We focus on smart, quality production whilst striving to create an inspiring home for creative talent. We believe in a world that is experimental, creative and fun. No matter the medium, we are interested in great ideas above anything else.
Our sub-label, PLAYTIME, is a space to play and form project-based collaborations. Flexible, experimental, creative and always fun. Whether it's film, installation, activation or technology. Play is in our process.