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Pour & Feed

Indoor plant frenzy is real and contagious. Our feeds are filled with tasteful pics of leafy living rooms. #crazyindoorplantpeople trade hot tips on secret groups to keep their Monsteras happy, healthy and grammable…


The benefits of indoor planting are undeniably plentiful - great for mental health, eco-friendly and aesthetically divine. But reaping these rewards can be a bloody frustrating process. With ‘Pour + Feed’, a ready-to-use fertiliser, Osmocote offers a simple solution for the green-gilled green-thumb. Photoplay / Playtime's comedy connoisseur Stef Smith steps in to direct this charming new spot, reminding us that plants have feelings too and they need that constant TLC.

CREATIVE AGENCY

Agency: The Core Agency

ECD / FOUNDER: Jon Skinner

SENIOR WRITER: Kevin MacNamara

SENIOR ART DIRECTOR: Simone Parravicini

BUSINESS DIRECTOR: Rebecca Turner

BUSINESS EXECUTIVE: Max Whitehouse

EXECUTIVE PRODUCER: Bill Doig

PRODUCTION

Production Company: Playtime / Photoplay

Director: Stef Smith

Producer: Tom Slater

Executive Producer: Oliver Lawrance

Line Producer: Linzee Harris

DOP: Aaron McLisky

Production Designer: Elizabeth Gadsby

POST-PRODUCTION

Editor: Lily Davis

Editing Company: The Editors

Composer: Timothy Bridge

Sound: Sonar Music

Category: Garden, Home