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Capable of Great Things - Land Rover Defender

31/01/2020
Experiential Agency
London, UK
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Our multifaceted experience campaign relaunched the world’s most anticipated car, the iconic new Land Rover Defender. By filming Defender in a unique environment and bringing to life its proposition 'Capable of Great Things', we created a compelling piece of content that was the driving force behind the full campaign. It informed the content across multiple channels, from the dramatic product reveal at Frankfurt Motor Show, to the VR experience and AR app.  

Click here to read about the full campaign. 



About Imagination UK

Imagination is The Original Experience Design Agency. Founded over 50 years ago, we apply the power of our collective imagination to creative, commercial, and cultural challenges, creating experiences that move people. We specialise in Consulting, Destinations, Content and Live Events. 


We have 13 global studios worldwide, united by a deep understanding of what moves people on a human level, and a determinedly independent spirit. Imagination was officially certified as a Newsweek Most Loved Workplace® 2023.


Our clients include Major League Baseball, Visa, Amazon, Ford, LVMH, Harley-Davidson, and Google.


For more information, please visit imagination.com or follow @imaginationglbl on social.


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