Capable of Great Things - Land Rover Defender
Our multifaceted experience campaign relaunched the world’s most anticipated car, the iconic new Land Rover Defender. By filming Defender in a unique environment and bringing to life its proposition 'Capable of Great Things', we created a compelling piece of content that was the driving force behind the full campaign. It informed the content across multiple channels, from the dramatic product reveal at Frankfurt Motor Show, to the VR experience and AR app.
