Cazoo (www.cazoo.co.uk), one of the UK’s most exciting new tech businesses seeking to transform the way we buy used cars, has kicked off its multi-million pound TV, radio and outdoor launch campaign. Cazoo has taken the entire process of buying a used car online, with free home delivery and a 7-day money-back guarantee, just like buying any other product today and is the latest venture from Alex Chesterman, who previously founded Zoopla and LoveFilm.
Launched in December, Cazoo already is delivering on its promise of better selection, value, quality and convenience to used cars buyers across the UK, having sold hundreds of cars in its first few weeks. Every Cazoo car has been through a 150-point inspection and been fully reconditioned by Cazoo and comes with a free comprehensive 90-day warranty and RAC roadside assistance, giving buyers total peace of mind.
Cazoo buys only the best cars and invests hundreds of pounds reconditioning each one to the highest standards as it believes that everyone deserves to feel confident when buying a used car and the TV ads and radio spots as well as the print and outdoor creative centre around the campaign idea “Cazoo Yeah!” which celebrates how it feels to buy a used car from Cazoo.
Cazoo will be advertising across all ITV channels and Global Radio stations with out of home covering thousands of sites in some of the UK’s busiest transport and leisure environments as well as taxi advertising across 5 major UK cities. The TV and radio campaign will launch on 1 February with out of home and taxis ramping up over the coming weeks, designed to reach 85% of all UK adults within the first month.
Darren Bentley, Chief Customer Officer of Cazoo said, “Our vision is to build Cazoo into a household brand that is famous for an exceptional customer experience. Used car buying is one of the last consumer categories left to disrupt and the marketing investment we have committed clearly demonstrates our ambition for the business and joy we want to bring to our customers.”
Annie Gallimore, Managing Director of ENGINE Creative said, "It’s not often you get the opportunity to help shape a brand of this scale from the ground up. We have been involved with Cazoo right from the start and have helped with logo design to brand colours to staff uniforms and, of course, this launch campaign and partnering with Cazoo has already been an incredible journey, and one I’m extremely proud of.”
Andrew Stephens, Co-Founder of Goodstuff said, “We are very excited to partner with Cazoo & Engine on this disruptive new launch that will change how people perceive and buy used cars, forever.”
Client team: Darren Bentley, Lucas Bergmans, George Majstorovic, Charlene Jones
Chief Creative Officer: Paul Jordan
Creatives: Jason Keet and James Hodson
Agency TV Producer: Alex Honnor, Olly West
Integrated Project Manager: Chelsea Chapman
Account Handling: Annie Gallimore, Nick Pawlak, Katrina Jackson, Tom Butler, Hannah Shelley
Planning: John Crowther, Matt Rhodes
Agency Designers: Faissal Otmani, Aaron Pacey
Agency Leads: Andrew Stephens, Ben Hayes, Laura Moorcraft, Simon Wilden
Media Planning & Strategy: Hannah Astill, Tim Whatley, Hannah Jones, Carmen Cheung, Hattie Bettridge, Paige Spencer, Jack Chitty, Josh Cohen
Investment: Bobby Din, Roy Shepherd, Sam Austin, Patrick O’Reilly, Dylan Pritchard, Laura Lowry, Katherine O’Dwyer, Dave Carpenter, Dan Shepherd, Vicky Farley
Production Company: Biscuit
Director: Aaron Stoller
Producer: Nick Goldsmith
D.O.P: John Lynch
Editor: Ben Campbell/Cut + Run
Telecine: James Bamford - The Mill
Online Post: The Mill
Post-Producer: Aoife Fitzgerald
Sound Design: Ben Leeves - Jungle Studios
Stills, 3D and animation: Smoke and Mirrors