Surviving Middle School
An innovative, interactive storybook deserved an innovative PR push.
A newly published author of a children’s choose-your-own-adventure book needed to create buzz for the book’s launch. Our answer, a ‘movie’-trailer for the release of the book and a PR initiative to help draw attention and increase sales.
Something Different is a full-service creative shop founded on ‘humanness’. We take vast, complicated business problems + what customers care about and translate them into human solutions, the sweet spot that solves both.
