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Write, Erase, Write!

After a first collaboration for the 100th anniversary of the brand in 2019 with Mika, we produced a new advertising film for Pilot with our director Lucas Zanotto. We wanted to give Pilot a strong and fresh look. The goal was to show the great write-erase feature of the pens. We have shown this by jumping between shots of a hand with a pilot pen and shots of a big set with people performing. The actors are running down staircases, sliding down a climbing rope and running through a tunnel. They are dressed tone in tone to symbolize the running ink of the pens.


Category: Utilities

Genre: Animation, Choreography, Scenic