Write, Erase, Write!
After a first collaboration for the 100th anniversary of the brand in 2019 with Mika, we produced a new advertising film for Pilot with our director Lucas Zanotto. We wanted to give Pilot a strong and fresh look. The goal was to show the great write-erase feature of the pens. We have shown this by jumping between shots of a hand with a pilot pen and shots of a big set with people performing. The actors are running down staircases, sliding down a climbing rope and running through a tunnel. They are dressed tone in tone to symbolize the running ink of the pens.
Founded in 2008, TROUBLEMAKERS is a production company and studio based in the heart of Paris. Our producers and directors are united by a common love for design, curiosity and a shared joy in the perfection of the pixel. Our mission is to help companies expand and develop their brand identities to connect with global audiences.
In a few years, TROUBLEMAKERS’ artistic approach has convinced and given this production boutique financial stability conducive to a thriving advertising business but also investment in the development of new creative formats (Feature Films, Documentaries and TV series). Our alternative treatment translates into a desire for excellence that drives us to always want to surpass ourselves in the projects we produce and to tell beautiful stories that will give emotion.
James Hagger, founder of TROUBLEMAKERS, started his career as an assistant director with Vertigo Films in London (The Football Factory, It's all Gone Pete Tong, The Business, 16 years of Alcohol, The Count of Monté Cristo) He continued his career in France on international feature films (Mister Lonely, Renaissance) It was in 2008 that he founded TROUBLEMAKERS to produce advertising, feature films and documentaries. TM has been behind many award-winning and successful campaigns for Van Cleef & Arpels, Orange, Coca-Cola and Amnesty International. To develop the production company James surrounded himself with three other producers, Cécile Alvarez a documentary producer (BBC, Nova Prod), Felipe Bernard a commercials and music videos producer (HK CORP, Kissman Production) and Brice Passien a film and agency producer (Zorba, Dobro films). These four producers lead an innovative editorial line that responds and feed each other both artistically and financially.
The TROUBLEMAKERS Studio is equipped for live action shoots, 2D & 3D animation, compositing, SFX and colour grading.