• Language
    • ENGLISH
    • GERMAN
    • SPANISH
    • FRENCH
    • ITALIAN
    • JAPANESE
    • PORTUGUESE
    • CHINESE
    • RUSSIAN

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Write, Erase, Write!

After a first collaboration for the 100th anniversary of the brand in 2019 with Mika, we produced a new advertising film for Pilot with our director Lucas Zanotto. We wanted to give Pilot a strong and fresh look. The goal was to show the great write-erase feature of the pens. We have shown this by jumping between shots of a hand with a pilot pen and shots of a big set with people performing. The actors are running down staircases, sliding down a climbing rope and running through a tunnel. They are dressed tone in tone to symbolize the running ink of the pens.

{}

Category: Utilities

Genre: Animation, Choreography, Scenic