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Medtronic - World Diabetes Day

World Diabetes Day

Empowering patients through storytelling


We're creating brand content for the world's leading medical device company, who's product and service innovation allows patients the freedom to live their life without limitations, in spite of their diabetes. By telling the stories of real patients and their inspiring journeys, we're helping to communicate the brand's uniquely human-centric approach.

Launched globally across digital and social channels on World Diabetes Day, our first in a series of mini-documentaries tells the story of Cyril, an inspiring triathlete living in Switzerland. Cyril's captivating spirit and effortless diabetes management showcases one of the many people being empowered by the brand's innovative service offerings, set against the backdrop of the stunning Swiss alps.

Persona Content Deliverables

We created themed packages of content, optimised for various platforms and audiences, all highlighting the freedom and confidence offered by our client's medical technology.

Behind The Scenes

Watch us take on the Swiss alps amid a flurry of pastries, mountains and excess baggage.

Category: Corporate, Social and PSAs, Health

Genre: Dialogue, Documentary