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Spoiler WHOPPER®

BURGER KING® SPOILS FILM EVENT OF THE YEAR – OR NOT

Anyone willing to sacrifice their love of sci-fi movies can get a flame-grilled WHOPPER® for free


When spaceships, lightsaber battles and alien beings are no longer light years away, millions of lovers of the legendary film saga will be delighted: the battle for the galaxy continues into the last round, because on December 18th the final part of the biggest space saga of all time is coming to cinemas. BURGER KING® in Germany is joining in with the new installment in the series and presenting fans with a tough decision. Because only those who are prepared to read the spoiler out loud before the premiere will be rewarded with a flamegrilled WHOPPER®. For the first time, BURGER KING® is using voice recognition in its app to activate the promotional coupon.

Client

Advertiser: BURGER KING® Germany

Director Marketing: Klaus Schmäing

Head of Brand Marketing: Benedikt Lemsky

Manager Digital Marketing Communications: Kira Hamer

Jr. Manager Marketing Communications: Paula-Isabelle Stahlhut

Senior Manager Marketing: Nikolaus Haindl

Creative Agency

Creative Agency: Grabarz & Partner

CCO: Felix Fenz

Group Creative Directors: Jakob Eckstein, Matthias Preuß

Digital: Stephan Gerbeth, Lynn Darlison, Cagatay Bahar, Jan Szidat

Art: Tiago Beltrame, Erwin Lorenz

Copy: Nian He, Katharina Haller

Account: Denise Ewald, Janik Pahl, Wolf Bockelmann

Strategy: Irene Aniteye

Moving Images: Ulrich Witt

Digital Agency

Digital Agency: setup GmbH

Media Agency

Media Agency: Vizeum Deutschland GmbH

Production Company

Production Company: Rabbicorn Films GmbH

Post Production / Sound

Post Production Company: Slaughterhouse GmbH Visual Manufacturing

PR agency: Emanate GmbH

Category: Food