An estimated one in six Canadian children are faced with food insecurity, and the Montreal area has the highest child poverty rate in the province of Quebec.
To reflect the daily realities of these children, Garde-Manger Pour Tous, the NFP serving 3,000 underprivileged Montreal-area youth, has partnered with Cossette Media and Cossette to raise public awareness around the fight against child poverty and malnutrition this holidays.
The campaign puts a meaningful twist on long-standing holiday traditions.