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GORE-TEX - Tested For Life

09/12/2019
Music & Sound
Hamburg, Germany
15
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Credits

CLIENT: GORE-TEX

AGENCY: AKQA

PRODUCTION: BUBBLES FILM


From the early stages it was very clear that this film would require a close relationship between visuals and sound.


GORE-TEX puts its technologies through rigorous tests, designed to stress its innovative products to the very limit. To achieve this, GORE-TEX uses custom-made testing machines to emulate the situations its products face in real life and expose its materials repetitively to the (machine-generated) elements. These machines and their testing routines make a lot of noise. It was our task to find the music within that noise.

Together with the agency AKQA and director TJ O’Grady Peyton, Bubbles Film specifically asked BLUT to incorporate these noises in their soundtrack by using them to create the rhythm and beat that propels the edit and builds the drama of the commercial. 

About BLUT Audio

WHY IN THE WORLD WOULD YOU CALL A MUSIC PRODUCTION BLUT [GERMAN FOR BLOOD]?

Blood is life. It pumps through our veins. Warm, red, pulsating. Blood is rhythm. Blood is power. It drives us, makes us feel alive. Whether as a punk bassist in the Australian outback, a techno DJane at the Fusion Festival, a hip hop blogger in Berlin or a German New Wave star in the 80ies - from early on for Team BLUT, music was in our blood.

3 generations, 5 nationalities, a worldwide network of musicians and composers: multi-cultural in the true sense of the word. We might have different blood types, but we all share the same fate: Music. »Music is not a hobby, music is me.« (Arthur Rubinstein). This passion shows up in every composition, in the almost obsessive love for detail in all our productions.

Most importantly, we don't discriminate: lemonade or limousine, to us everything is ›sexy‹. When you start a project with us, you automatically become a blood-sister/brother. Together we fight for that quantum magic, that turns a track into a hit. Our countless awards attest the blood, sweat and enthusiasm we pour into everyone of our projects.

So: WHY IN THE WORLD DID NO ONE DECIDE TO CALL A MUSIC PRODUCTION BLUT BEFORE US?