Win Millions, Millions Win
Since the National Lottery’s first draw took place in November 1994, players have raised more than £40 billion for good causes. After 25 years in the game, it was time for the National Lottery to reclaim its role in national life. What better way to do so than with a fresh brand identity?
Created in partnership with the National Lottery, the new digital-first identity is equal parts joyful and purposeful. By shining a light on the positive impact of playing, it will help the brand make extraordinary happen for everyone... for many more decades to come
Jones Knowles Ritchie is a design-led creative company.
Founded in 1990, we are over 300 strong with offices in London, New York and Shanghai.
We offer design and strategy teams working hand in hand across our offices to ensure clear and relevant market knowledge as well as a full raft of services from trends to innovation; and from Visual Brand Identity to brand architecture review.