Trojan Tram
Electric cars are better than fossil cars. But an electric car on the road, is still a car on the road. To highlight public transport as the most climate-friendly travel option, Västtrafik snuck an electric tram from 1902 into enemy territory – an electric car show.
Founded in 1986, Forsman & Bodenfors has achieved global fame as one of the most awarded
agencies in the world including winning 100+ Cannes Lions. The agency is renowned for its
unique flat structure, radical collaborative ways and highly creative ideas that transforms
business and shifts culture. The agency has received global acclaim for work including ‘Epic
Split’ and the Live Test Series for Volvo Trucks, ‘E.V.A initiative’ and multiple launches and
campaigns for Volvo Cars, ‘Discover the Originals’ for Visit Sweden, ‘Kami’ for Down Syndrome
International, ‘Wow No Cow’ for Oatly, and ‘Marriage Market Takeover’ for SK-II.
