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Sky - 12 days of Idris

02/12/2019
Editors
London, UK
41
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Credits

The Christmas countdown has begun and Sky Creative have brought Idris Elba back on board to entice us take refuge from the cold and curl up on the sofa. Stink’s directing duo Ne-o and Tim worked closely together from the get go to bring us this high-spirited spot in time for the holiday season.

When asked about the offline process, Tim commented "This was such a fun project to work on with Ne-O. We spent a long time cutting the track down to length before scouring through many feature films looking for clips that would compliment the lyrics as Idris performed. The edit was constantly in flux as we recorded scratch singing in the suite to match the picture, which was ever-changing according to the film clips we were using.

When we had finally fixed the song and the film clips in the offline, Idris then performed the track to act as a guide to which he could then sing/lip-sync on the shoot. By the time we got the rushes, as we had done over 80% of the work prior to the shoot, everything neatly slotted into place. There was a lot of back and forth as Idris was slightly improvising lines on the shoot and timings across the song changed here and there to match the rushes (it's completely impossible perfectly to match a placeholder to actual action!), which meant a lot of liaison with Dave Connolly at Molecular Sound, but I'm really pleased with the final product."

Let the festive films begin! 

About Marshall Street Editors

Marshall Street Editors are a leading creative offline editing company in Soho who specialise in cutting high profile commercials, music videos and online content. They were founded in 1999 by editors Tim Thornton-Allan and John Mayes. Together they have expanded their company over the past 25 years, and now the MSE roster features an excellent array of award winning editors.

With their wealth of experience and knowledge, they have edited many high profile campaigns for brands like Apple, Lego, Mercedes-Benz, Hugo Boss, Guinness, Amazon, Channel 4, Under Armour, Instacart, EE and Virgin to name a few. MSE have an affiliation with Union Editorial in New York, Los Angeles and Austin and also specialise in live editing on location around the world.