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Coppafeel! - Life Saving Lingerie

29/11/2019
Editors
London, UK
68
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Credits

AMV BBDO have teamed up with charity Coppafeel!, popular online fashion retailer Boohoo and the LADbible group to bring us this fantastic campaign Life Saving Lingerie. It aims to save lives by revolutionizing the way women check their breasts, whilst doing so in style! The patterns on the bras act as a guide for women and the washing labels explain the different symptoms to look for when performing checks for breast cancer.


One in every eight women get breast cancer each year highlighting the importance of spreading the message to check regularly. Kris Hallenga, Founder of CoppaFeel!, commented 'We’re really pleased for the opportunity to spread our message with Life Saving Lingerie … CoppaFeel! exists to stamp out the late detection of breast cancer by educating young people about their boobs and encourage them to get anything abnormal checked out.'


This is an issue which can affect women of all ages so this campaign targeting a younger audience is not only refreshing but incredibly important. Cut by Laura and produced by Radical Media London, Amy Becker Burnett directed this stylish and engaging spot. 

#JustChecked

About Marshall Street Editors

Marshall Street Editors are a leading creative offline editing company in Soho who specialise in cutting high profile commercials, music videos and online content. They were founded in 1999 by editors Tim Thornton-Allan and John Mayes. Together they have expanded their company over the past 25 years, and now the MSE roster features an excellent array of award winning editors.

With their wealth of experience and knowledge, they have edited many high profile campaigns for brands like Apple, Lego, Mercedes-Benz, Hugo Boss, Guinness, Amazon, Channel 4, Under Armour, Instacart, EE and Virgin to name a few. MSE have an affiliation with Union Editorial in New York, Los Angeles and Austin and also specialise in live editing on location around the world.