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McCormick Gourmet Puts Foodies to the Master Chef Test

26/11/2019
Branding and Marketing Agency
Toronto, Canada
18
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Credits
Agency / Creative

McCormick Gourmet herbs and spices are made with true food-lovers and passionate cooks in mind. So what better partnership for the brand than MasterChef Canada? Our job was to bring this new partnership into stores in a way that inspired these shoppers and drove purchase of McCormick Gourmet products. We challenged foodie shoppers with free, original MasterChef recipes in-store, and with the ultimate question – are you a Master Chef? The program was customized for key retailers, offering each a unique MasterChef recipe for their shoppers.

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We are the Promotion and Shopper Marketing Experts. We're in the business of building your business. The Right Way.  

Our areas of expertise are Shopper Marketing, Consumer Promotion, Digital, Experiential and Package Design. But collectively, each of these disciplines are a part of our overall expertise – crafting marketing solutions that generate incremental business for our clients.