To take full advantage of ALEVE’s sponsorship of the Toronto Blue Jays, we wanted to create an offer that would be sure to resonate with shoppers. To do so, we created a range of different ideas and put them through testing with targeted shoppers to determine at the best possible one. The winner? A Toronto Blue Jays VIP Weekend Getaway. Our value driver program gave consumers an awesome purchase incentive, not only for ALEVE, but other products in Bayer’s extensive lineup via a chance to win the weekend getaway when they bought two or more of them.
Advertiser: Bayer Inc.
Creative Agency: Spider Marketing Solutions