Kruger Products was planning their biggest multi-brand promotion yet. For an investment this big, we needed to be sure we had the right idea. So we tested a range of concepts and offers with targeted shoppers to find out what resonated most, and would ultimately drive participation and sales. The result was our Tear Open & Win ‘golden ticket’ promotion. Three winning tickets for a whopping $50,000 prize were hidden inside participating Scotties, SpongeTowels, Cashmere or Purex products across the country. Consumers could also play the online game for a share of $1,000,000 in additional prizes. The promotion was supported by a combination of packaging, POS, digital advertising and social media. It proved to be a huge success, overachieving on the key objective of driving in-store displays.
We are the Promotion and Shopper Marketing Experts. We're in the business of building your business. The Right Way.
Our areas of expertise are Shopper Marketing, Consumer Promotion, Digital, Experiential and Package Design. But collectively, each of these disciplines are a part of our overall expertise – crafting marketing solutions that generate incremental business for our clients.