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It's A Wonderful Time For A Beer

Christmas promises to be a time for sharing and giving, a time for lavish brunches, thoughtful presents and quality family time. But we all know the reality can be quite different ! That’s why Carlton Dry, the beer that prides itself on being uncomplicated, with agency Special Group Australia, have delivered the hard and cringe-worthy truths about silly season, in the true medium of Christmas : a celebratory season song. Adapting the iconic Andy Williams song “It’s The Most Wonderful Time Of The Year” to be more fitting for the times, the song is titled “It’s The Most Wonderful Time For A Beer”. The revised lyrics list off all the complicated things that come with Christmas time - the shopping traffic jams, the office hook-ups, even having your racist auntie over for lunch. Supporting the song is this festive karaoke-style video produced by Photoplay and directed by Scott Otto Anderson. Mariah and Bublé, watch the throne. 

CREATIVE AGENCY

Creative Agency: Special Group Australia

CEO, Partner: Lindsey Evans

Managing Director, Partner: Cade Heyde

Executive Creative Directors, Partners: Tom Martin, Julian Schreiber

Creative Directors: Jade Manning, Vincent Osmond

Senior Creatives: Alastair Flack, Mark Starmarch

Team Lead: Tori Lopez

Business Manager: Laura Little

Executive Producer: Paul Johnston

Producer: Emily Willis

PRODUCTION

Production Company: Photoplay

Director: Scott Otto Anderson

Executive Producer: Oliver Lawrance

Director of Photography: Simon Ozolins

POST PRODUCTION

Editor: Mark Bennett

Post Production: White Chocolate

Music and Sound House: Rumble Studios

Executive Producer: Michael Gie

Music Supervisor: Sharika Toth

Lead Composer: Johnny Green

Sound Engineer: Liam Annert

MEDIA & PR

Photographer: Milos Mlynarik

Media agency: PHD

PR agency: Deathproof

Category: Alcoholic Beverages, Beers

Genre: Musical