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Tis the season...for an ice cold shot of coffee Jägermeister…

Just in time for the holiday season Engine have helped Jägermeister with the launch of their new ‘Cold Brew coffee’ version of Jägermeister. The campaign entitled ‘New mix, New beat’, plays off the music heritage of the brand and the coming together of these complimentary ingredients, but also hints towards the caffeine benefits of the product. The 360 campaign is being run globally, starting with OOH and VOD in the UK, the first market to launch the product, this November.


The drink itself is made from the same 56 herbs and botanical as the normal drink, but with added Arabica coffee and chocolate cacao. Yum, yum. To serve ‘shake it to wake it and pour as an ice-cold shot. It’s the perfect thing to keep in the freezer for guests this winter.


Next time you’re in Engine why not give the drink a try.

Client: Mast-Jägermeister

Agency: ENGINE

Creative Director: Grant Parker

Creatives: Simon Nicholls, Helen Sharp, Luke Sherwin-White

Agency Producers: Bradley Woodus, Chelsea Chapman

Account Handling: Daisy Domenghini, Katherine Thompson, Harriet Lewis

Strategy: Will Sharples

Agency Designers: Alex Talikowski, Emily Mason

Production Company: Analog

Producer: Matt Shannon

Sound Design: Analog

Post-Production: Analog

Category: Alcoholic Beverages