Pit-Product is a Finnish company with Russian heritage that produces high quality sausages. Since 2006, Pit-Product has been a part of Finnish Atria Oyj Group. The notion “sisu” (a Finnish unrenderable word standing for laboriousness, consistency and ability to finish what you have started) has become an irreplaceable part of the company’s corporate culture.

The main characters of the video – as any true Finn – are not used to expressing emotion at the moments of extreme happiness. All they can do is to strike up their favorite song!

We showed the moment of bliss performed by Finnish actors Janne Matilla and Aku Sipola and directed by their compatriot Mikko Lehtinen. The heroes sing the famous folk song Läksin minä kesäyönä käymään that glorifies the beauty of nature and peace of mind. Meat delicacies by “Pit-Product” fit perfectly into Finnish Zen and make an appetizing complement to the beauty of the moment.