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Group745
Group745
Group745
Group745
Group745
Group745

Putin Turns On The Rain

21/11/2019
Advertising Agency
Yekaterinburg, Russia
7
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Credits

There is no censorship in Russia. There is no other opinion too. In 2014, the authorities pulled the plug on the only independent TV-channel Rain. It continues broadcasting through paid subscriptions.

In 2015 Putin declared to ease the censorship burden. But the miracle hasn’t happened. In 2018, the channel launched an action. Everyone could watch Rain if they demonstrated Mr. Putin’s portrait to the web camera. At the Putin`s press conference, a journalist ‘turned Rain on’ with the real president’s face. For two weeks - 14,520,076 Media impressions and plus 3.9 % new subscribers. 

About Voskhod
Voskhod is an independent creative agency №1 in Russia. We are located in the heart of Russia - in Ekaterinburg, on the border between Europe and Asia.

Voskhod is advertising without any borders: geographical, national or genre ones. Our foreign and Russian clients have appreciated the effectiveness of advertising, where creativity and media are united. Our works have received high marks of international festivals and this is evidenced by 10 Cannes Lions and many other prestigious awards in the sphere of advertising.

To move beyond has been our constant motto since 1996.