“The Tireless” highlights the need to be unrelenting in the pursuit of true gender equality, but does it in an aspirational and positive way. The Canadian Women’s Foundation focuses on empowering women and girls in Canada to move out of violence, out of poverty and into confidence and leadership. The goal of the campaign is to drive awareness and support of CWF, in order to help chart a groundbreaking path for gender equality in Canada.
Advertiser: The Canadian Women's Foundation
Creative Agency: Forsman & Bodenfors Toronto
Category: Corporate, Social and PSAs