The Tireless
“The Tireless” highlights the need to be unrelenting in the pursuit of true gender equality, but does it in an aspirational and positive way. The Canadian Women’s Foundation focuses on empowering women and girls in Canada to move out of violence, out of poverty and into confidence and leadership. The goal of the campaign is to drive awareness and support of CWF, in order to help chart a groundbreaking path for gender equality in Canada.
KBS is a global advertising agency with offices in Toronto, Montreal, New York City, Los Angeles, Shanghai and London. Our team of fearless creative entrepreneurs help our clients reframe their challenges to find powerful solutions brought to life as breakthrough executions. But none of our work is meaningful if it doesn't drive transformational business results. We believe meaningful work is defined by collaborating with our clients to not only create ideas that drive market share, but to create ideas with the power to drive shareholder value.