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ghd - Gods gift to Queens

The Christmas campaign for The Royal Dynasty Collection, the new premium hair tool range by ghd, created and produced by Cult, goes global this week.


Working in collaboration with acclaimed director and photographer Charlotte Rutherford, who has worked with Paris Hilton, Rihanna and Zara Larsson, and top stylist, Editor-in-Chief of style publication Wonderland Magazine and Fashion Week frow-favourite, Toni Blaze, Cult has created a showstopping campaign shaped by fashion’s leading global talents.


The ghd Christmas campaign, the biggest in their history, combines video, outdoor, in-store, in-salon, press and influencer drives with additional bespoke content across digital and social media and stars some of London’s hottest models including Hannah Cooper. Cult, one of the world’s fastest-growing independent creative agencies, has a long heritage of creating outstanding advertising for beauty and fashion brands.


“Following the ghd’s ‘Long Live The Queens’ repositioning, Cult was briefed to create a digital-first campaign and ecosystem to raise consumer awareness of ghd’s Holiday collection, Royal Dynasty. Charlotte Rutherford and Toni Blaze are the new establishments of creative icons and together we have created a campaign that celebrates the Queen in all of us.” Cat Turner, CCO and co-founder, Cult.

Client - ghd
Creative Agency - Cult LDN

Strategist: Alex Manning

Executive Creative Director: Matt Watson

Art Director: Adam Conley

Category: Beauty & Health, Hair care

Genre: Fashion & Beauty, Luxury