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Kool-Aid - Kool-Aid Becomes 'Ghoul Aid' in Halloween Spot

Kool-Aid
04/11/2019
Advertising Agency
New York, USA
20
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Credits
Brand
Agency / Creative
Production
Editorial

To bring back the limited time only “Ghoul Aid” for Halloween this year, Kool-Aid has released a fun (but very spooky) spot to haunt viewers across the internet this week. Known for crashing cultural moments, the Kool-Aid Man has been hiding in a haunted house ready to scare incomers just in time for Halloween.

While Kool-Aid’s brand content tends to fall more in line with lighthearted positivity, this spot is an unexpected twist of a spooky narrative that ends with Kool-Aid Man bringing the unapologetic fun to the scene, and some Ghoul-Aid Jammers! The creative behind this film was managed by VaynerMedia and produced by VaynerProductions. This film lives across Facebook, Twitter, and Instagram. 

About VaynerMedia North America

VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Kuala Lumpur, Bangkok, Tokyo, Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.