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M&S AW/19

Dressing the Nation- To herald the launch of their new Autumn Winter Collection, we helped M&S lead a rallying cry that everyone deserves good style – the type that doesn’t just make you look good but feel good too.


Shot with a contemporary and fresh aesthetic by acclaimed photographer Sean Thomas, our campaign captures the positive impact that M&S clothes have on women everywhere, every day.


Nathan Ansell, Director of Marketing at M&S comments;

‘For Autumn we wanted to move our womenswear collections in an optimistic new direction, celebrating what M&S really means to modern women today; inclusive and versatile, this campaign is about making the every-day extra special.’


Nick Stickland, Founder & ECD at ODD said:

“Everyone in Great Britain deserves good style. And with M&S sewn into the fabric of wardrobes up and down the country, who better to show the positive impact it can have on women everywhere, every day. Shot by revered fashion photographer Sean Thomas, the campaign’s authentic aesthetic, diverse cast and playful and down-to-earth copy places M&S firmly in the heart of the nation's wardrobes.”


Featuring a diverse cast of brilliant women including Holly Willoughby, Line of Duty star Vicky McClure, model Ariish Wol and influencer Clemmie Hooper, the campaign’s authentic photography and playfully down-to-earth copy elevates the importance of everyday style, and places M&S firmly at the heart of the nation’s wardrobes.


Holly Willoughby comments;

‘Style should be about feeling amazing and for me, this is what this Autumn campaign is all about; women looking good and feeling great!’


Vicky McClure comments;

‘It has been such an exciting experience to be a part of the Marks & Spencer Autumn campaign. M&S is at the heart of so many women’s wardrobes and lives, including my own, so it has been a real privilege to be involved.’

Brand: Marks & Spencer

Clients: Nathan Ansell, Marketing Director, Clothing & Home

Creative Agency: ODD

Executive Creative Director: Nick Stickland

Associate Creative Director: Turhan Osman, Loui Bowes

Art Director: Emma Jordan

Strategy Director: Jo Delaney

Account Handling: Sarah Johnston, Nicole Burgess, Francesca Johnston

Photographer: Sean Thomas

Production Company: The Production Factory / My Brother Bob

Media Agency: Mindshare

Post Production: Studio RM

Category: Clothing and Fashion

Genre: Fashion & Beauty