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Actually I Can / Leonard Cheshire

Leonard Cheshire wanted to make a film based around their hashtag #ActuallyICan - a campaign that hopes to inspire people to get involved with their volunteering activities. They also wanted to challenge the viewers’ perception of what a disabled person can do in terms of their own capabilities, but also in life. The film as a result is based around Charlie, a young disabled man who is fighting against not just his lack of self confidence, but a society that frequently tells him ‘no’. 

Client

Advertiser: Leonard Cheshire

Production Company

Production Company: 3angrymen Productions

Creative Director: Thom Wood

Director: Danny Baldwin

Producer: Sophie Christophersen

DoP: Charles Harrison Mori

Camera Assistant: Darius Williams

Sound Recordist: Max Berridge / Fresh Audio

Art Director: Laura D'Asta

Make-up Artist: Niki Henry

Editor / Colourist: Jon Beagley

Category: Corporate, Social and PSAs

Genre: People, Storytelling