THE UNKNOWN was mandated by Bombardier Commercial Aircraft to create their first branded entertainment piece. The mandate wasn't easy: create something that could be seen and appreciated by everybody inside (and outside) the industry, while specifically talking and celebrating Siza Mzimela, the CEO of the South African airline.What could have been another beige interview of a CEO became a tool for women empowerment. While talking about the amazing journey of the first female CEO in aviation, We All Have Wings positioned Bombardier and its values as a pioneer in the industry. And generated sales. Something a 30 seconds could never have done.
The film: Told through the eyes of a young girl, Siza Mzimela narrates her story and how her personal story parallels that of her journey in aviation. Through empowering insights, significant key moments and the wisdom gained through her experience, we reveal how South African Express is making more of Africa accessible to Africans.In THE UNKNOWN film, the young girl isn’t solely a figurative representation of Ms Mzimela. She’s simultaneously presented as a metaphor for growth and the potential of all young Africans. And women all over the world.
Client: BOMBARDIER Commercial Aircrafts
Marketing: Melanie Filiatreault - Eugenia Sanchez - Marie Andrée Dupont.
Creative Agency: THE UNKNOWN
Production: THE UNKNOWN
Production Services: Hungry Films - South Africa
Producer: Cherice Whewell
Post-Production: THE UNKNOWN
Offline Editor: Léonie T-Clavette
Color grading: Charles-Etienne Pascal | SHED MTL
Music Composer: Martin Dee Granger
Category: Media and Entertainment, Online Media
Genre: Dialogue, Documentary, Music & Sound Design, People, Scenic, Storytelling