Summer Like You're On Vacation
Stella Artois believes that making the most of summer doesn’t have to be about a change in location, it can be as simple as a change in mindset. So why go on vacation, when you can live the vacation mindset, right in your own neighborhood. While you may live year-round in New York, you can spend all summer soaking up the sun on the Hudson Riviera. That’s why this year Stella Artois and Hollywood A-Lister Idris Elba will be there to remind you to make home the place you want to write home about and take every chance you have to live like you’re on vacation via a national TV and social campaign. The summer-long efforts will also be supported by localized OOH, radio, experiential and digital display.
VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results. The independently-owned company was founded in 2009 by Gary Vaynerchuk, and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Kuala Lumpur, Bangkok, Tokyo, Sydney. VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards and The Webby Awards. It is part of the VaynerX family of companies.