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Summer Like You're On Vacation

Stella Artois believes that making the most of summer doesn’t have to be about a change in location, it can be as simple as a change in mindset. So why go on vacation, when you can live the vacation mindset, right in your own neighborhood. While you may live year-round in New York, you can spend all summer soaking up the sun on the Hudson Riviera. That’s why this year Stella Artois and Hollywood A-Lister Idris Elba will be there to remind you to make home the place you want to write home about and take every chance you have to live like you’re on vacation via a national TV and social campaign. The summer-long efforts will also be supported by localized OOH, radio, experiential and digital display. 

Agency: VaynerMedia

Client: Stella Artois

Campaign: Summer Like Your on Vacation

Group Creative Director Adam Lock
Creative Director Tim Clark
Assistant Creative Director Jes Vallee
Senior Creative Keith Scott
Senior Creative Paul Johnson
Senior Art Director Alison Cooper
Senior Copywriter Phoebe Rowe
Head of Production Aaron Kovan
Executive Producer Cassandra Reuter
Group Account Director Jennifer Losicco
Account Director Mike Violette
Senior Account Executive Diana Baran
Account Executive Evan Ketai
Production Partners
Caviar, Director Henry Scholfield
Creative Director & Lead Actor Idris Elba
Caviar, Executive Producer / Partner Jasper Thomlinson
Caviar, Head of Production/EP Casey Wooden
Caviar, Producer Stephan Mohammed
Rock Paper Scissors, Editor Aaron Tompkins
Rock Paper Scissors, Asst Editor Noah Benezra
Mix & Sound Design, Sonic Union
Michael Marinelli
VFX, ETC - EP Kate Hitchings
VFX, ETC - Producer Sara Gbadamosi
VFX, ETC - Shoot Supervisor Adrian Hurley
VFX, ETC - Flame Lead Martin Karlsson
Color, ETC Luke Morrison
Brand Partners
VP Premium & Super Premium
Peter Van Overstraeten
Senior Brand Director Anna Rodgers
Senior Brand Manager Lauren Denowitz
Senior Brand Manager Alisa Alexander