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Intel - Everything Matters

Intel and McGarryBowen enlisted the one-of-a-kind talents of Hornet director Andrew Myers to bring their spot Everything Matters to life. The result is a series of four main 30-second spots, plus print deliverables and dozens of additional digital assets, that Intel used across their channels to target customers in a few key industries like retail, manufacturing, and healthcare. The spots have an endearing, subtle humor. Each one complements its corresponding script with an expert balance between outright and subliminal. And the nuanced choreography between the actors and Andrew’s quirky sets adds a human quality to the live action that makes each scene feel inviting, relatable, and real. 

Client

Advertiser: Intel

Creative Agency

Creative Agency: McGarryBowen

Production Co Hornet

Director: Andrew Myers

Executive Producer: Greg Bedard

Head of Production: Sang-Jin Bae

Development Producer: Kristin Labriola

Senior Producer: Cathy Kwan

Editor: Stephanie Andreou, Sam Stulin

Production Coordinator: Annalee Walton

Pre Production

Storyboard Artist: Ty Enos

C4D Artist: Chris Guyot

C4D Intern: Amy Tang

Live Action

Line Producer: Mark Elliott

Director of Photography: Andy Lilien

Production Supervisor: Sam Xenos

1st AD: Rita Warkov

1st AC: Josh Feezer

2nd AC: Manny Rodriguez

DIT: George Robert Morse (9.5)

DIT: Pablo Quinn

Gaffer: Yusuke Naito

BB Electric: Matthew Reilly

Electric: Manuel Moreno

Key Grip: Riad Deeb

BB Grip: Bliss Bussant

Grip: Jarred Herrmann

HMU: Elizabeth Yoon

Wardrobe Stylist: Linette DelMonico

Wardrobe Stylist: Laurette Partridge

Stylist Assistant: Jennifer Tolstoy

VTR: Jeff Reeves

Script Supervisor: Janissa Ramirez

VFX Supervisor: Peter Fink

Craft Service: Benn Goldschein

Caterer: Jon Peters

Production Designer: Holly Trotta

Art Director: Ngoclan Tran

Leadman: Greg Huff

Set Dec: Nico Macciocca

Set Dresser: Luke Atler

Set Dresser: Dave Caddo

Rigging Grip: Dave Ranghelli

Rigging Grip: Foster McLaughlin

Art PA: Megan Nishiyama

Art PA: Catherine Stoddard

Food Stylist: Marilinda Hodgdon

Commercial Coordinator: Sophia Clark

PA: Sina Basir

PA: Cameron Baines

PA: Hans Fleuriot

PA: Jessica Holguin

PA: Raul Ravelo

Post Production

Lead Compositor: Peter Fink

Compositors: Matt Christensen, John Harrison, John Stanch, Bil Thompson

Compositing Intern: Amy Tang

Color Correct: Seth Ricart, RCO

Audio: Michael Marinelli, Sonic Union

Category: Business Services, Logistics

Genre: Action, Storytelling