Don’t Panic’s shocking new social experiment for Bite Back 2030 exposes the deliberate tactics used to encourage young people to eat unhealthily.
Britain’s Got Talent 2019 runner-up Marc Spelmann was a key consultant to the production team, sharing his expertise in subliminal manipulation to help mirror the techniques used by prominent food companies to influence our decision making.
“I think we are exploited all the time and we don’t even know it. We're an easy target. In the short term, yeah sure we're happy eating unhealthy stuff, but that's going to knock years off our lifespan and cause so many health problems. I hope this video will unlock and unleash the same frustration in others that the Bite Back 2030 Youth Board are already feeling about how unhealthy food is always in the spotlight - Energy that we can use to drive change” s tated Imaan, a member of Bite Back 2030’s Youth Board.
Joe Wade, Founder, Don’t Panic said “We believe in Bite Back’s mission and are happy to help shine a light on how the advertising industry bears a lot of responsibility for inducing young people to eat utter crap!”
To find out more, or to get involved in the Bite Back 2030 movement, visit www.biteback2030.com or follow @biteback2030.
Creative: Don’t Panic
MD: Joe Wade
Creative Partner: Rick Dodds
Senior Project Manager & Producer: Jennifer Clare Houlihan
Account Manager: Rebecca Dowse
Strategy + Media: Florence Auckland
Creative: Alice Dowdall
Head of Artwork: Paul Howard
Graphic Designer: Ellen Crowther
Production: Faithful Hound
Director: Chris Faith
Producer: Barty Dearden
DOP: Tristam Cones
Editing, Post & Sound: Unit
Post-Production Producer: Isabella Wakley
Editor: Jamie Mac
Colourist: Denny Cooper
VFX Artists: Ian Baker & Rob Ellis
Sound Designer: Jamie Thomas