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Group745
Group745
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Group745

DREAMS - SLEEP MOTION

DREAMS
17/10/2019
Creative Production Studio
London, United Kingdom
53
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Credits
Agency / Creative
Post Production / VFX

Coffee & TV’s design and animation departments were tasked by M&C Saatchi to create a fun, satirical advert for Dreams new Sleep Motion bed.


The CG and post production within the campaign was directed by Coffee & TV’s Head of Design, Steve Waugh, who commented: “The idea was for the viewer to initially assume they were watching a glossy and slick ad for a phone, but then gradually become aware the ad was actually for a bed and new sleep technology.”


The commercial is a blend of live action shots and animated elements meticulously crafted in C4D. The 3D bed was built using Maya, Zbrush and Substance Painter.

About Coffee & TV

Coffee & TV is an independent creative studio creating outstanding visuals for the advertising, film and TV industries.