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DREAMS - SLEEP MOTION

Coffee & TV’s design and animation departments were tasked by M&C Saatchi to create a fun, satirical advert for Dreams new Sleep Motion bed.


The CG and post production within the campaign was directed by Coffee & TV’s Head of Design, Steve Waugh, who commented: “The idea was for the viewer to initially assume they were watching a glossy and slick ad for a phone, but then gradually become aware the ad was actually for a bed and new sleep technology.”


The commercial is a blend of live action shots and animated elements meticulously crafted in C4D. The 3D bed was built using Maya, Zbrush and Substance Painter.

Client

Advertiser: Dreams

Creative Agency: M&C Saatchi

Producer: Andy Thackery

Post Production / VFX

DIRECTOR/CREATIVE DIRECTOR: Steve Waugh

MODELING/TEXTURING: Vladimir Venkov

Post Production Company: Coffee & TV

Producer: Joss Brindle

MODELING/TEXTURING: Vladimir Venkov

Category: Bedroom, Home

Genre: Action, Animation, Comedy, In-camera effects, People, Storytelling