Telstra asked us to develop a social content campaign that increased awareness of the NRL sponsorship by tapping into the passion fans have for their club.
This is well worn territory and standing out is a challenge, especially on a smaller budget. So we found a different way into the fans that enabled us to also gain the support of the clubs. Because who else is more passionate about footy than the team Mascots?
Mascot Madness is an entertaining, quirky and heart warming social campaign and 4-part video series that captures the unusual stories of the game’s greatest followers.
.We create change
Established in 2012,
Redengine SCC has a built a foundation of work through strategy, content and
creativity.
Today, we’re a full service creative agency with a focus on
engineering experiences for the future through digital and technology.
With a team of highly-skilled, passionate individuals from a broad
range of backgrounds, Redengine is an agile, independent agency designed to
disrupt.
Redengine SCC: adapt to
thrive.