The Shadybug
For our fourth animated commercial with creative agency Selmore for ASN Bank, we played with scale and comedy to tell a serious message about banking.
This particular shady bug is a tiny dictator who uses an army of beetles to bulldoze trees and dragonflies as helicopters to go to war. But when the little leader knocks on ASN Bank’s door to pay for his plans, the sustainability-focused bank keeps it shut.
Vincent Lammers, Creative Director & Partner, Ambassadors explains: “Revisiting the world we created for ASN Bank is always a pleasure, and just as with The PVC-Horse where we go underwater, we wanted to show a different side to the fable forest. This time it’s about playing with scale to bring a totally different, macro perspective.
Selmore
Account Managers: Lucinda Rosheuvel, Anja Froeling
Agency Executive Producer: Hanneke Kampschreur
Agency Producer: Jorieke de Jong
Creative Director: Diederick Hillenius
Creatives: Sam de Greef, Hannah Mulder
Ambassadors
Directed by: Ambassadors
Creative Director: Vincent Lammers
Art Director: Nick Groeneveld
Producer: Bo Kops
Artist Manager: Marissa Zandvliet
Sound Producer: Zoë de Regt
DOP: Floris van der Lee
Production Design: Gatze Zonneveld
Editor: Oscar Marmelstein
Junior Editor: Bram Koopmans
Colorist: Koert van der Ploeg
VFX Supervisor: Stephen Pepper
2D Artists: Stephen Pepper, Melissa van het Spijker, Jeremy Verf, Peter van Rij
3D Supervisor: Ivor Ribeiro da Silva
3D Artists: Ivor Ribeiro da Silva, Alexander van Buggenum, Jeroen Hoolmans, Charlotte Vallet, Sjoerd de Greef, Robin van As, Jonathan Krijgsman, Jeroen Cloosterman, Ralph Meijer
3D AnimatIon: Nick Groeneveld
Layout & Storyboard: Rachelle Slingerland, Nick Groeneveld
Character Design: Nick Groeneveld, Maureen van der Hout, Iris van den Akker, Rachelle Slingerland
Sound Designer: Rens Pluijm
Composer: Sebastiaan Roestenburg
Category: Banking, Finance
Genre: Animation, Comedy, Music & Sound Design, Storytelling