The Jeep® brand launched an all-new 60-second spot for the 2020 Jeep Gladiator, called "Seats," which broke during the opening of 2019 professional football season in the USA. The 60-second spot speaks to the “restless,” those who can hardly sit still, who need to move, roar and ride. "Seats" is also available to view across the brand’s digital and social media channels, including YouTube, Facebook, Twitter and Instagram. "As the name evokes, our all-new Jeep Gladiator is meant for action, to conquer,” said Marissa Hunter, Head of Marketing, FCA North America. “Whether you choose to go open-air, doors-off, through rock, sand, snow or the urban jungle, Jeep Gladiator’s rugged utility and functionality is not meant for those in the spectator seats. Gladiator is 100% Jeep 4x4 and 100% truck. A game-changer that embodies the truest spirit of freedom – something only found in a Jeep vehicle. In addition to the high-profile placements across television programming, the Jeep Gladiator media plan will also inspire the outdoor enthusiast with high-impact digital media strategically surrounding outdoor content, such as off-roading, rafting, snowmobiling and more. "Seats" was created in partnership with the Jeep brand and DDB Chicago.
The production company is Indiana Production with director Alberto Accettulli at the helm.
The music track is titled "Gladiator" and the artist is ZAYDE WØLF. Jeep Brand Built on more than 75 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence. The Jeep vehicle lineup consists of the Cherokee, Compass, Gladiator, Grand Cherokee, Renegade and Wrangler. To meet consumer demand around the world, all Jeep models sold outside North America are available in both left and right-hand drive configurations and with gasoline and diesel powertrain options.
Advertiser: FCA Jeep
Creative Agency: DDB Chicago
Group Creative Director: Nathan Montieth
Creative Director/Copywriter: Adam Cook
Executive Producer: Luke LiManni
Senior Producer: Annie Larimer
Production Company: Indiana Production
Director: Alberto Accettulli
Partner, Executive Producer: Karim Bartoletti
Senior Producer: Silvia Bergamaschi
Cinematographer: Greg Baldi
2nd unit Director: Tobia Passigato