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Wave Studios

On the heels of their ground-breaking collaboration on “The Truth Is Worth It” campaign for the New York Times, which took home 10 Lions at the 2019 Cannes Lions International Festival of Creativity, including the prestigious Grand Prix in Film Craft, Wave Studios has partnered again with agency Droga5 on the latest spot in the ongoing campaign.


The piece “Long Fight” features sound design and mix from Partner/Creative Director, Aaron Reynolds, along with work by Sound Design/Mixer Jonny Platt, based in Wave’s London studio. Reynolds, who’s crafted the sound design and mix on the previous spots on the campaign, says: “The campaign is compelling and powerful, and we’re very grateful to have had the opportunity to collaborate with such a creative agency like Droga5. Through this partnership, we pushed boundaries, experimented, and created work we’re so proud of.”

Client

Advertiser: The New York Times

Chief Marketing Officer: David Rubin

Executive Creative Director: Laura Forde

Director, Brand Marketing: Sabena Gupta

Director Brand Marketing: Sabena Gupta

Communications Manager: Linda Zebian

Vice President Marketing: Amy Weisenbach

Brand Strategist: Iain Newton

Integrated Marketing Director: Holly Harnisch

Creative Director: Stina Smith

Creative Agency

Creative Agency: Droga5 NY

Producer: Julianne Cort

Executive Creative Director: Tim Gordon

Chief Creative Officer: Neil Heymann

Group Account Directors: Courtney Russell

Group Creative Director: Laurie Howell, Toby Treyer-Evans

Creative Chairman: David Droga

Junior Project Manager: Amanda Cohen

Associate Design Director: Jen Lally

Associate Creative Director: Lauren Ferreira, Leilanni Todd

Editor: Akiko Iwakawa-Grieve

Animator: Brendan Roche

Account Director: Ola Abayomi

Communications Strategy Director: Hillary Fink

Assistant Editors: Michael Shugarman, Rhys Hecox

Editing (agency): Rock Paper Scissors

Project Manager: Theresa Ganchorre

Producer, Film: Holly Fisher

Senior Business Affairs Manager: Ann Marie Turbitt

Senior Producer, Film: Topher Cochrane

Group Communications Strategy Director: Samantha Deevy

Global Chief Strategy Officer: Jonny Bauer

Account Supervisor: Tehjal Suri

Strategy Director: Nick Maschmeyer

Managing Director: Eve Kornblum

Music Supervisor: Mike Ladman

Music

Composer: Danny Bensi & Saunder Jurriaans

Sound

Sound Company: Wave Studios NY

Executive Producer: Vicky Ferraro

Sound Design & Mix: Aaron Reynolds, Jonny Platt

Category: Media and Entertainment, Newspapers

Genre: Documentary