This new campaign for Digital Credit Union elevates both the brand itself and the ambitions of its members, a perfect fit for a credit union that goes above and beyond for every customer.

Told through single-take stories carefully choreographed by director David McClain, the spots feature members sharing in their own words, via internal monologue-style voiceover, not simply what a member can get from DCU, but how the credit union’s unique products and benefits have helped shape their lives. The spots will be complemented by a full-scale social and digital campaign, plus experiential events around DCU’s region to invite community members to discover for themselves what DCU could mean to them.