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GMC Sierra AT4

"The video filmed by professionals in a controlled environment. All safety measures have been taken. DO NOT ATTEMPT". It says it all – launching a brand new GMC Sierra AT4 in Saudi Arabia. Luckily, we had some job to do in the video to – desert, water, falcon shots... this is the magic of CGI. The pleasure is ours.

Client

Advertiser: GMC Arabia

Agency

Agency: Prodigious

Production Company

Production Company: Optix Mena

Producers: Myriam Abi Wardeh, Sami Saleh, Zeina Daoud

Director: Stewart Hendler

Postproduction Studio

Postproduction Studio: Juice, Optix Mena

Producer: Jurand Szela

CG Supervisor: Marcin Orzechowski

Storyboard: Magdalena "Zazu" Kułaga

Animation Artists: Anna Kuczyńska, Marcin Orzechowski

Modeling / Texturing Artists: Patrycja Boś, Piotr Koczan

Compositing Artists: Szymon Jaskuła, Przemysław Czapla, Paweł Białowąs, Krzysztof Łucki

Grading Artist: Szymon Jaskuła

Matte Painting Artists: Tomasz Świżewski, Szymon Jaskuła

Grooming / Lightning Artists: Jarosław Handrysik, Tomasz Gugała

FX Artist: Kamil Kryński

Category: Automotive

Genre: Animation, Visual VFX