30,000 cars
The toy car installation was built to visualize just how bad traffic is – and the impact if people took the bus instead. If all 30,000 car drivers would travel by bus during the two week trial period, it would save approximately 2,500 tons of CO2, and erase 60 football fields of cars from the region.
Client
Advertiser: Västtrafik Public Transport
Creative Agency
Creative Agency: Forsman & Bodenfors
Creatives: Pontus Caresten, Lars Jansson
Account Director: Greger Andersson
Production Manager: Helen Johansson
Designer: Christoffer Persson
PR: Robert Johnsson
Agency Producer: Åsa Hammar
Production Company
Production Company: Camp David
Director: Oskar Wrangö
Editor: Fredrik Åkerström
Grade: Edward Negussie
Sound: Fredrik Åkerström & Joakim Kristensen
Online: Wille Rising
Music: EMI Music Publishing
Category: Public Transport, Travel