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30,000 cars

The toy car installation was built to visualize just how bad traffic is – and the impact if people took the bus instead. If all 30,000 car drivers would travel by bus during the two week trial period, it would save approximately 2,500 tons of CO2, and erase 60 football fields of cars from the region.


Advertiser: Västtrafik Public Transport

Creative Agency

Creative Agency: Forsman & Bodenfors

Creatives: Pontus Caresten, Lars Jansson

Account Director: Greger Andersson

Production Manager: Helen Johansson

Designer: Christoffer Persson

PR: Robert Johnsson

Agency Producer: Åsa Hammar

Production Company

Production Company: Camp David

Director: Oskar Wrangö

Editor: Fredrik Åkerström

Grade: Edward Negussie

Sound: Fredrik Åkerström & Joakim Kristensen

Online: Wille Rising

Music: EMI Music Publishing

Category: Public Transport, Travel