“Every story is two stories. The one on the surface and the one bubbling beneath.” Grace Paley.
The Newcastle Writers Festival isn’t just an opportunity to celebrate and share the stories we already know and love. It’s goes much deeper.
The idea behind the ‘The Stories Behind The Stories’ platform was to give writers the chance to delve into the stories behind their work – the motivations, inspirations and fascinating tales that lead to a story being written. For people attending the festival, they were given the unique opportunity to hear and learn more about the stories they know and love.
Using a spectrogram (technology that allows sound to be visualised), we placed a hidden message in our radio ad, and directed listeners to our campaign website where they could watch a video of the radio ad and discover the story behind the story being told within the radio spot.
Advertiser: Newcastle Writers Festival
Creative Agency: Enigma
Art Director: Dan Stephens
Senior Writer: Matt Dawe
Strategist: Gerad Petherbridge
Head of Design: Tim Ryder
Executive Creative Director: Pete Ogden
Account Director: Brendan Swansborough
Print Producer: Sally rogers
Sound Company: ISM Studio
Producer: Mark Brandis
Category: Books, Media and Entertainment
Genre: Music & Sound Design, Storytelling