Newcastle Writers Festival
“Every story is two stories. The one on the surface and the one bubbling beneath.” Grace Paley.
The Newcastle Writers Festival isn’t just an opportunity to celebrate and share the stories we already know and love. It’s goes much deeper.
The idea behind the ‘The Stories Behind The Stories’ platform was to give writers the chance to delve into the stories behind their work – the motivations, inspirations and fascinating tales that lead to a story being written. For people attending the festival, they were given the unique opportunity to hear and learn more about the stories they know and love.
Using a spectrogram (technology that allows sound to be visualised), we placed a hidden message in our radio ad, and directed listeners to our campaign website where they could watch a video of the radio ad and discover the story behind the story being told within the radio spot.
We use our unique understanding of real Australians, new technology and connected creativity to shape Australian culture.
Born in Newcastle over 30 years ago and having grown into Sydney and Brisbane over the last decade, we are proud of our real Australian roots.
As a proudly independent, full-service agency we solve our clients’ real business problems with Connected Creativity. Bringing together our team of 90+ integrated specialists, including 40+ media specialists.
This deeper understanding of real Australia is how we create genuine connection and real chemistry between people and brands.
Because Chemistry is Everything, it’s what sparks reactions, changes behaviours and shapes Australian Culture.
