Book Binding. Capturing the bonding power of books, for Eason. To quote the deity Ru Paul, reading is fundamental. And reading with your kids is even more powerful, because it instils a lifelong love of the magical written word. This campaign for Eason Ireland’s #1 bookseller spans OOH and radio.
Creative Agency: BBDO Dublin
Art Director: Fionan Healy
Strategist: Rachel O'Donovan
Executive Creative Director: Dylan Cotter
Creative Director: Colm O'Gaora
Category: Retail Stores, Retail and Restaurants