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Book Binding. Capturing the bonding power of books, for Eason. To quote the deity Ru Paul, reading is fundamental. And reading with your kids is even more powerful, because it instils a lifelong love of the magical written word. This campaign for Eason Ireland’s #1 bookseller spans OOH and radio.

 

 

Client

Advertiser: Eason

Creative Agency

Creative Agency: BBDO Dublin

Art Director: Fionan Healy

Strategist: Rachel O'Donovan

Executive Creative Director: Dylan Cotter

Creative Director: Colm O'Gaora

Category: Retail Stores, Retail and Restaurants