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Everything Gets Better - Valentines Day Print

ParticipACTION is a Canadian non-profit that encourages physical activity. Their new brand platform has been reminding Canadians that Everything Gets Better When You Get Active. For Valentine’s Day, a series of print ads let Canadians know that even sex gets better with physical activity. The ads featured suggestive images of sporting equipment with a headline referencing physical activity while alluding to sexual activity. 


Advertiser: ParticipACTION

Clients: Rebecca Jones

Creative Agency

Creative Agency: Zulu Alpha Kilo

Chief Creative Officer: Zak Mroueh

Creative Director: Catherine Allen, Ian Simpson

Art Director: Manali Kulkarni

Writer: Dylan Verwey

Studio Artist: Brandon Dyson, Anna Harju

Agency Producer: Laura Dubcovsky

Account Team: Robyn Morrissey, Lauren Boultwood

Strategic Planner: Heather Segal

Media Agency

Media Agency: Cossette

Media Team: Erica Goldfarb