null - Everything Gets Better - Valentines Day Print

ParticipACTION is a Canadian non-profit that encourages physical activity. Their new brand platform has been reminding Canadians that Everything Gets Better When You Get Active. For Valentine’s Day, a series of print ads let Canadians know that even sex gets better with physical activity. The ads featured suggestive images of sporting equipment with a headline referencing physical activity while alluding to sexual activity.